Speakers were American experts Matthew Warshaw, Chief Operating Officer at D3 Systems, Inc., and Jacob
Poushter, Senior Fellow at the Pew Research Center.

Matthew Warshaw spoke on the topic “Effective research is the key to a successful business,” and Jacob Poushter
spoke about the role of research for society using the example of the Pew Research Center.

At the Question-Answer session, participants asked experts about the effectiveness of research in the United States,
about the correct sample setting, about the largest research customers, about visualization of research results and
much more, and also shared their experiences in this topic.

The lecture was held as part of the speaker program to study the views of the target audience. The event was
organized by the International Center of Journalism MediaNet with the support of the US Consulate General in
Almaty.